Look Good and Play Good...It's Science Dude.

Okay, how far can we go to promote that wearing a cool looking uniform or sports gear is worth taking a hard look at? This far...

It's science man.

Beauty causes our brains to perform differently, to focus differently, to behave differently. Open your minds and take 10 minutes to watch this cool video from TED about beauty and how it effects our brains. This same notion has been researched and proven to enhance player performance. Which player in this shot do you think is going to play better? The guy on the left may be a better golfer (doubtful), but the other guy clearly looks like a pro (he is). And that gives him an edge, and advantage over the other guy. But you get the point...Apparel can intimidate and it can also make us feel better about our own skills. And thus, allow us to play better, no matter what the sport may be.

Check out this video...