Nike Had To Start Somewhere Too.

Starting a new business is a challenge from every direction. Especially today. It helps if you have someone you can lean on to keep driving momentum each day. At Wicked 6 Sports, we have that. All of us have one goal, one direction. My old boss ran a big agency in Portland, Oregon when Phil Knight started Nike. In fact, he came to their agency to try and get them to do his work. Problem was, his budget was too small. Imagine that. How short-sighted people can be.

Interestingly though, two guys ran to the parking lot after the meeting as he left to stop him and tell him that if he would back them, they would start an agency to do all the work for Nike. Fast forward 25 years, and they are still the agency of record for Nike. Decades of the most amazing branding strategies ever imagined, led by Mr. Phil Knight and his vision. From day one, he knew what he wanted from his brand and where the ultimate destination would be for Nike. It was that clarity that helped him, the business and the agency shape and advance his product.

Point being, this can still happen today. And all of us at Wicked 6 Sports have a grand vision for our work and how it will impact the sports of lacrosse and volleyball. But it will take you, the people who see what we are doing, who see the difference and appreciate what we deliver to help us get there. Great branding starts with great customers who see your dream, who feel your passion and are willing to help you. It's what drives brands, businesses...but it is also what drives athletes and winning. Passion and determination. The willingness to do whatever it takes. The drive to feel pain in order to feel success.

Stick with us, this is going to be an exciting ride folks...